Nelly Hoffmann — LULLI

Nelly Hoffmann’s work operates in the friction between memory and consumption.
Her garments recompose an affective landscape made of leftovers and visual debris from late-capitalist Europe: domestic lace, concert t-shirts, souvenir prints, children’s blankets. Each piece becomes a hybrid object — suspended between archive and landfill, between couture and the economy of waste.

Hoffmann practices a form of cultural cannibalism. She digests the icons of everyday life, the aesthetics of mass tourism and the residues of industrial production, and returns them as semi-living organisms — self-aware of their own irony. In her sewing, the past ceases to be nostalgic material and becomes political substance: a fabric that exposes the violence of taste, the hierarchies of aesthetics, and the affective economies that sustain them.

Her work oscillates between tenderness and cynicism, merging the world of childhood with that of branding, domestic care with the logic of merchandising. Within this contradiction, Hoffmann builds a language that is both intimate and theoretical — an embodied critique of the culture of authenticity that defines contemporary identity.